Portfolio
Featured Work
Each project showcases my approach to transforming complex challenges into intuitive, human-centered experiences. From user research and strategy to interaction design, prototyping, and validation, I work across the product lifecycle to create solutions that balance user needs, business goals, and the potential of Human-centered AI and emerging technologies.
The Principles That Guide My Work
Human-Centered
I design with empathy, striving to understand the people behind every interaction.
Strategic
I balance user needs with business goals to create solutions that drive meaningful impact.
Collaborative
Great products are built together. I value cross-functional partnerships and open communication.
Curious
I continuously explore, test, and learn to evolve my practice and challenge assumptions.
AI-Driven
I leverage AI thoughtfully to streamline processes, enhance ideation, and amplify human creativity without losing sight of the people we design for.
UX Case studies
While UX is my primary focus, my creative experience extends across brand identity, packaging, marketing campaigns, and digital content. These projects reflect a passion for crafting cohesive experiences that connect strategy, design, and storytelling.
LIMS
This project focused on improving the experience of laboratory professionals who manage complex sample-tracking and testing workflows. My role went from User research to high-fidelity prototyping, stakeholder reports, and building a project with a new design system, and I implemented AI tools during the prototyping and information architecture phase.
Libtayo
Lead the design of a pharmaceutical web experience, enhancing access to treatment information through intuitive navigation and content strategy. Integrated an AI-powered chatbot to help patients improve engagement across the digital experience.
Biosero
Designed user experiences for a cloud-based biomedical research platform, improving usability through responsive layouts, accessible design patterns, and a scalable design system.
Branding & Visual Design
While UX is my primary focus, my creative experience extends across brand identity, packaging, marketing campaigns, and digital content. These projects reflect a passion for crafting cohesive experiences that connect strategy, design, and storytelling.
Pedigree & Whiskas Branding
This project focused on improving the experience of laboratory professionals who manage complex sample-tracking and testing workflows. My role went from User research to high-fidelity prototyping, stakeholder reports, and building a project with a new design system, and I implemented AI tools during the prototyping and information architecture phase.
Email Marketing &
E-commerce
Lead the design of a pharmaceutical web experience, enhancing access to treatment information through intuitive navigation and content strategy. Integrated an AI-powered chatbot to help patients improve engagement across the digital experience.
Creative projects
Designed user experiences for a cloud-based biomedical research platform, improving usability through responsive layouts, accessible design patterns, and a scalable design system.