Biosero Conductor is a cloud-based laboratory management application designed to support biomedical research teams in orchestrating laboratory workflows, managing samples, and monitoring operational activities across multiple systems. The platform enables laboratory professionals to create and track orders, troubleshoot workflow failures, and gain visibility into complex automation processes.

As the UX Designer on the project, I collaborated closely with researchers, laboratory staff, developers, product owners, and stakeholders to transform highly technical workflows into intuitive digital experiences.

Working within an Agile environment, I led UX activities from discovery through delivery, ensuring that both user needs and business objectives were reflected in the final product.

One of the primary design goals was helping users understand and manage highly technical laboratory processes without overwhelming them.

Workflow Creation and Management

Users needed the ability to create and monitor sophisticated laboratory workflows while understanding how each process step connected to the next.

The interface was designed to:

• Improve visibility of workflow execution.
• Surface critical information at the right moment.
• Reduce the cognitive effort required to manage orders.

Laboratory workflows are inherently complex. Scientists and technicians work under time-sensitive conditions while managing large volumes of samples, automated equipment, and intricate processes that leave little room for error.

Existing workflows often required users to navigate technical interfaces that prioritized system functionality over usability. Information was difficult to interpret, troubleshooting processes were fragmented, and users lacked confidence when interacting with automation tools.

The challenge was to design a scalable and intuitive experience that could simplify these workflows while supporting the needs of both laboratory users and the business.

Responsibilities

• User Research
• Contextual Inquiry
• Stakeholder Interviews
• User Testing
• Information Architecture
• Low-Fidelity Wireframing
• High-Fidelity Design
• Interactive Prototyping
• Design System Contributions
• Agile Collaboration
• Developer Handoff

Tools

• Adobe XD
• Figma
• Design Thinking Framework
• Material Design Guidelines

Before designing solutions, I immersed myself in the users’ environment to understand their daily realities.

I visited the laboratory to observe technicians and scientists in their natural work setting, conducting interviews and contextual inquiries to uncover pain points, behaviors, and unmet needs. This firsthand exposure provided valuable insight into the pressures of managing laboratory operations and highlighted opportunities to reduce cognitive load and improve efficiency.

Through stakeholder discussions and collaborative workshops, we aligned on both user goals and business priorities.

Key Insights

• Users needed clearer visibility into workflow status and execution.
• Troubleshooting processes were time-consuming and difficult to navigate.
• Technical terminology created barriers for less experienced users.
• The information hierarchy needed improvement to support faster decision-making.
• Laboratory professionals valued efficiency, predictability, and transparency.

This project was highly collaborative.I worked closely with:

Product Owner

Partnered regularly to ensure that deliverables aligned with business goals, stakeholder expectations, and product vision.

Developers

Collaborated throughout the Agile development process to validate feasibility, clarify interactions, and support implementation.

Stakeholders

Facilitated conversations to align priorities and gather feedback from multiple perspectives.

End Users

Advocated for laboratory professionals by continuously incorporating their feedback into design decisions.

While specific business metrics were not formally tracked, the project delivered meaningful improvements to the user experience by:

• Simplifying complex laboratory workflows.
• Increasing visibility into order execution and status.
• Improving troubleshooting efficiency.
• Enhancing usability for both experienced and newer users.
• Establishing scalable patterns through the evolving design system.
• Supporting a smoother transition from technical complexity to user-centered interactions.

Reflection

Biosero reinforced the importance of designing within highly specialized domains where users operate under significant constraints and complexity.

It taught me that effective enterprise UX isn’t about simplifying the work itself—it’s about simplifying the experience of doing that work.

By embedding myself in users’ environments, collaborating across disciplines, and continuously iterating through feedback, I was able to help create a product that better supported the people behind critical biomedical research.

Looking back, this experience strengthened my ability to navigate ambiguity, facilitate alignment between users and stakeholders, and transform complex systems into experiences that feel intuitive, efficient, and trustworthy.