Branding
In this portfolio, you will discover a selection of my best work, showcasing my expertise in:
- Logo Design: Each logo is crafted with intention, reflecting the core values and personality of the brand.
- Brand Identity Systems: I develop cohesive brand identity systems, including color palettes, typography, and imagery guidelines to ensure consistency across all platforms.
- Packaging Design: I create unique packaging solutions that stand out on the shelf and capture the essence of the brand.
- Web and Social Media Assets: I design engaging digital graphics that enhance online presence and communicate branding effectively across social channels.
My design process
My design process is collaborative and tailored to each project. I believe that understanding a client’s vision and goals is essential to creating designs that not only meet their needs but also exceed expectations.
- Discovery: I start by learning about your brand, target audience, and competitors to gather insights.
- Concept Development: I create initial design concepts based on the gathered insights and present them for feedback.
- Refinement: Based on feedback, I refine the selected concepts until we achieve the desired look and feel.
- Finalization: I deliver the final assets in all necessary formats to ensure you have everything you need for successful implementation.
Who they are
Pedigree and Whiskas brands are part of the umbrella brands that belong to Mars Inc. Pet Care. They’re an international brand dedicated to make dog and cat food, both dry and wet and also pet treats.
Project Over View
As a designer for 4 years collaborating with them, I specialized in packaging, presentation designs, POP materials, brochures, flyers, rendering, and sales campaigns. I worked as part of a creative team of designers, art directors, and marketing specialists to craft the master graphic of each campaign and adapting to the materials and advertising campaigns both digital and printed.
Services
Graphic Design, packaging, POP, presentation design, and sales campaign materials.
Who they are
The owners of a property in London wanted to rent this freshly renewed classic home and rent it as a vacation property on digital platforms such as Vrbo and Air BnB. Offering their guest a memorable experience during their stay in London, UK.
Project Over View
As part of building the brand, I offered consultant services in the hospitality industry, to develop the brand from scratch, and tips and tricks on how to grow and improve their customer experiences through branding. Additional to consultancy, I created a brand book and digital and printed materials to share with their guests throughout their stay and follow up after.
Services
Brand designer, graphic designer, Social Media consultant, Hospitality Digital Services consultant.
Who they are
Calyxeum is a black women-owned business. They are in the cannabis industry, working as a b2b distribution business, and throughout the years they have grown and launched several products.
Project Over View
I have worked on social media content creation, event merchandise and product label design, and digital promotional materials.
Services
Brand designer, graphic designer, and Social Media designer.
Who they are
Is an organization helping students access education by providing scholarships, mentoring, and guidance to the community’s most vulnerable students – those living in subsidized properties managed and planning to attend college, technical, or vocational school.
Project Over View
Throughout the years the organization has slightly changed the way they communicate to its audience, to make the processes clear and easier to understand. Their branding is mostly on social media, email campaigns, and internal communication within the organization, volunteers, students and sponsors.
Services
Brand designer, graphic designer, and Social Media designer.
Who they are
Brow Zhuzh is a one-product small business. Launched by its creator and owner, they keep close connection with their customers.
Project Over View
Email marketing and social media are the most usual communication with their customers. They needed a monthly newsletter, emails marketing campaigns and landing pages to guide their clients trough a customer journey to increase brand loyalty.
Services
Brand designer, graphic designer, and email marketing design campaigns.
