UX/UI – Abril Alejo

VISUAL UX DESIGNER

Visual UX/UI

Throughout my journey in design, I have discovered that the heart of effective design lies in understanding the users’ needs, behaviors, and emotions. My goal is to bridge the gap between user expectations and the functionality of products through thoughtful and user-centered design.

My design principles are:

Empathy-Driven Design I believe that understanding users’ needs, behaviors, and pain points is crucial to creating meaningful designs.
User-Centric Approach I prioritize usability and accessibility, ensuring that all users, regardless of their background or abilities, can navigate and benefit from the products I design.
Iterative Process I embrace an iterative design approach, where feedback and user insights continually shape the outcomes of my work. This allows me to refine my designs based on real-world usage and adapt to the evolving needs of users.
Aesthetic Functionality Striking a balance between visual design and functionality is key to creating an enjoyable and effective user experience.
Collaboration and Inclusion I value collaboration with cross-disciplinary teams, as diverse perspectives often lead to more innovative solutions.

Project Position

UX/UI Designer

Date

03/2021- 05/2023

Project Overview

This project is a robust web development cloud software for laboratories in biomedical research industry.

We are using Material Design as the primary design system and adapting sources as the product requires.

We also worked on the color integration and design system for actionable buttons and road maps. Layout design, for several screen sizes, user accessibility.

I use the Adobe color and fonts tools to integrate the wireframes, and high fidelity skin to create the demos

Activities

UX/UI, wireframing, prototyping, testing. Working as part of a cross-functional with a group of developers, product owners, and stakeholders to deliver the first version of the beta software.

Working close with the marketing team to guarantee the correct use of the brand guidelines across all the different parts of the software.

Design Sytems

Material Design. Worked on the transition to adapt to other design systems.
IBM Carbon
Adobe Spectrum

Methodologies

Scrum/Agile environment.

Design thinking

Tools and Resources

Microsoft Azure
Adobe XD
Adobe Illustrator
Jira
Blazor

Products

Conductor:

Software to manage and edit orders, workflows and processes.

Insights:

Graphs, charts, including calendars, and heat map.

Wireframes and sketches

Design System adaptability - Carbon IBM, Adobe Spectrum

Hi Fidelity Mock-ups -Dev environment visualization

Project Position

Brand Designer. Product Designer

Date

2017-2021

Project Overview

I created a digital platform for tech recruiters and IT specialists advisors. The goal was to reduce the steps in communication to find the right candidates for IT positions and have more clear information from the first contact.

I designed the branding of the company first, later I actively participated in the design thinking of the platform from user research, interviews, sketches, prototypes and usability testing. Development feedback and direct discussions with stakeholders about the development and guidelines of the prototypes and sketches.

Activities

Brand design, customer journey map, user research, email design registration, UX/UI, wireframing, prototyping, testing. mobile and web optimization.

Design Sytems