{"id":1435,"date":"2026-06-07T22:40:14","date_gmt":"2026-06-07T22:40:14","guid":{"rendered":"https:\/\/abrilalejo.com\/?page_id=1435"},"modified":"2026-07-10T20:44:50","modified_gmt":"2026-07-10T20:44:50","slug":"libtayo","status":"publish","type":"page","link":"https:\/\/abrilalejo.com\/es\/libtayo\/","title":{"rendered":"Libtayo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1435\" class=\"elementor elementor-1435\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-229a40ec elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"229a40ec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-15ff63a9\" data-id=\"15ff63a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4c67d46a\" data-id=\"4c67d46a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40596bb6 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"40596bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.abrilalejo.com\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/elementor\/thumbs\/Secon-logo-rpd0dlgpes3w2x033jdygg53nqop38774frllzzmlc.png\" title=\"Secon logo\" alt=\"Secon logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-382165c\" data-id=\"382165c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17579d0 elementor-nav-menu__align-end elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-global elementor-global-546 elementor-widget-nav-menu\" data-id=\"17579d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;fas fa-chevron-down&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;layout&quot;:&quot;horizontal&quot;,&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-background e--animation-sweep-right\">\n\t\t\t\t<ul id=\"menu-1-17579d0\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-has-children menu-item-2116\"><a href=\"https:\/\/abrilalejo.com\/es\/\" class=\"elementor-item\">Portfolio<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2118\"><a href=\"https:\/\/abrilalejo.com\/es\/lims-daikin\/\" class=\"elementor-sub-item\">LIMS Daikin<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2117\"><a href=\"https:\/\/abrilalejo.com\/es\/libtayo\/\" class=\"elementor-sub-item\">Libtayo<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2119\"><a href=\"https:\/\/abrilalejo.com\/es\/biosero\/\" class=\"elementor-sub-item\">Biosero<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1565\"><a href=\"https:\/\/abrilalejo.com\/es\/about\/\" class=\"elementor-item\">About Me<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2264\"><a href=\"https:\/\/abrilalejo.com\/es\/design-services\/\" class=\"elementor-item\">Work with me<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open fas fa-chevron-down\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-17579d0\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-has-children menu-item-2116\"><a href=\"https:\/\/abrilalejo.com\/es\/\" class=\"elementor-item\" tabindex=\"-1\">Portfolio<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2118\"><a href=\"https:\/\/abrilalejo.com\/es\/lims-daikin\/\" class=\"elementor-sub-item\" tabindex=\"-1\">LIMS Daikin<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2117\"><a href=\"https:\/\/abrilalejo.com\/es\/libtayo\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Libtayo<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2119\"><a href=\"https:\/\/abrilalejo.com\/es\/biosero\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Biosero<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1565\"><a href=\"https:\/\/abrilalejo.com\/es\/about\/\" class=\"elementor-item\" tabindex=\"-1\">About Me<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2264\"><a href=\"https:\/\/abrilalejo.com\/es\/design-services\/\" class=\"elementor-item\" tabindex=\"-1\">Work with me<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1c1f1159\" data-id=\"1c1f1159\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-158471df elementor-align-right elementor-widget elementor-widget-button\" data-id=\"158471df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/06\/Abril_Alejo_ProductDesigner.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Resume <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t<div class=\"elementor-element elementor-element-29ab75b2 e-flex e-con-boxed e-con e-parent\" data-id=\"29ab75b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7fcfe665 e-con-full e-flex e-con e-child\" data-id=\"7fcfe665\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3edd4a5 e-flex e-con-boxed e-con e-child\" data-id=\"3edd4a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b9335c4 e-con-full e-flex e-con e-child\" data-id=\"b9335c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-973e8cd elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"973e8cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/06\/TBWA_LOGO-1.png\" class=\"attachment-medium size-medium wp-image-1730\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc28ab elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"abc28ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/06\/Regeneron_logo-1.png\" class=\"attachment-medium size-medium wp-image-1728\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0bb550 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a0bb550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: rgba(233, 233, 244, 0);\">FDA-regulated healthcare<\/span>\u00a0web experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26be6fc elementor-widget elementor-widget-text-editor\" data-id=\"26be6fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I led the UX for Libtayo, a newly approved oncology treatment, working within TBWA\\WorldHealth on the Regeneron account. My focus was the information architecture and responsive design for a site serving three very different audiences \u2014 patients, caregivers, and healthcare professionals \u2014 inside strict FDA and WCAG AAA constraints. The scope also included web ads and cross-channel campaign assets, and later expanded into an AI-assisted chatbot.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-747485c elementor-button-info elementor-align-left elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"747485c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.libtayo.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Libtayo.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38533cf e-con-full e-flex e-con e-child\" data-id=\"38533cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d830757 elementor-widget elementor-widget-text-editor\" data-id=\"d830757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Skills<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14dd3d0 e-con-full e-flex e-con e-child\" data-id=\"14dd3d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3739c38 elementor-widget elementor-widget-text-editor\" data-id=\"3739c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Responsive Web Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a6ea0 elementor-widget elementor-widget-text-editor\" data-id=\"07a6ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UX\/UI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7374fc elementor-widget elementor-widget-text-editor\" data-id=\"b7374fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sitemap architecture<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b95440c elementor-widget elementor-widget-text-editor\" data-id=\"b95440c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wireframe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c47f2a2 elementor-widget elementor-widget-text-editor\" data-id=\"c47f2a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Documentation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f926cb8 elementor-widget elementor-widget-text-editor\" data-id=\"f926cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tools<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19165f7 e-con-full e-flex e-con e-child\" data-id=\"19165f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58d0009 elementor-widget elementor-widget-text-editor\" data-id=\"58d0009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Figma<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71a367 elementor-widget elementor-widget-text-editor\" data-id=\"d71a367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adobe Creative Cloud<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbfbe27 elementor-widget elementor-widget-text-editor\" data-id=\"cbfbe27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adobe Creative Cloud<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0dc696 elementor-widget elementor-widget-text-editor\" data-id=\"d0dc696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Project Directory<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-840bf6e xpro-table-head-icon-top xpro-table-row-icon-right elementor-widget elementor-widget-xpro-table\" data-id=\"840bf6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xpro-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<table class=\"xpro-table xpro-table-responsive\">\n\t<thead class=\"xpro-table-head\">\n\t<tr class=\"xpro-table-head-row\">\n\t\t\t\t\t<th class=\"xpro-table-head-column-cell elementor-repeater-item-93499a6\">\n\t\t\t\t<div class=\"xpro-table-head-column-cell-inner\">\n\t\t\t\t\t<span class=\"xpro-table-head-column-cell-content\">Role<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/th>\n\t\t\t\t\t<th class=\"xpro-table-head-column-cell elementor-repeater-item-84fd92e\">\n\t\t\t\t<div class=\"xpro-table-head-column-cell-inner\">\n\t\t\t\t\t<span class=\"xpro-table-head-column-cell-content\">Key Responsibilities<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/th>\n\t\t\t\t\t<th class=\"xpro-table-head-column-cell elementor-repeater-item-3990339\">\n\t\t\t\t<div class=\"xpro-table-head-column-cell-inner\">\n\t\t\t\t\t<span class=\"xpro-table-head-column-cell-content\">Methods<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/th>\n\t\t\t\t\t<th class=\"xpro-table-head-column-cell elementor-repeater-item-e9f3b4f\">\n\t\t\t\t<div class=\"xpro-table-head-column-cell-inner\">\n\t\t\t\t\t<span class=\"xpro-table-head-column-cell-content\">Teams Involved<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/th>\n\t\t\t\t\t<th class=\"xpro-table-head-column-cell elementor-repeater-item-d3e3a39\">\n\t\t\t\t<div class=\"xpro-table-head-column-cell-inner\">\n\t\t\t\t\t<span class=\"xpro-table-head-column-cell-content\">Focus Areas<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/th>\n\t\t\t\t\t<th class=\"xpro-table-head-column-cell elementor-repeater-item-8e44f0a\">\n\t\t\t\t<div class=\"xpro-table-head-column-cell-inner\">\n\t\t\t\t\t<span class=\"xpro-table-head-column-cell-content\">Project Type<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/th>\n\t\t\t<\/tr>\n\t<\/thead>\n\t<tbody class=\"xpro-table-body\">\n\t\t\t<tr class=\"xpro-table-body-row\">\n\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-3449797\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\tLead UX Designer\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-334f8ae\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\tSitemap, information architecture, accessibility testing, UX strategy, cross-functional collaboration, Al chatbot research and implementation support\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-15e7582\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\tClient workshops, persona-based UX review, user research synthesis, accessibility review, information architecture, collaborative design process\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-9f060fb\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\tClient stakeholders, creative team, account team, copywriters, developers, third-party researchers, digital marketing partners, Al vendor teams\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-f282fc3\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\tResponsive web experience, accessibility standards, regulated healthcare UX, Al-assisted customer support\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-5c94bdc\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\tPharmaceutical Website, Digital Marketing, Accessibility, Conversational UX\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t<\/tr>\n\t\t<\/tbody>\n<\/table>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7b635a e-con-full e-flex e-con e-child\" data-id=\"b7b635a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-da09258 e-con-full e-flex e-con e-child\" data-id=\"da09258\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b6f570b e-con-full e-flex e-con e-child\" data-id=\"b6f570b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2595551 elementor-widget elementor-widget-text-editor\" data-id=\"2595551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;The FDA rules weren&#8217;t a constraint I worked around \u2014 they were the brief. Every navigation decision had to hold up against them.<span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">&#8220;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-616175f e-con-full e-flex e-con e-child\" data-id=\"616175f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-708c771 elementor-widget elementor-widget-text-editor\" data-id=\"708c771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; Abril J. Alejo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2817719 elementor-widget elementor-widget-heading\" data-id=\"2817719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Insights &amp; Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edef276 e-con-full e-flex e-con e-child\" data-id=\"edef276\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4155121 e-con-full e-flex e-con e-child\" data-id=\"4155121\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a2df1 elementor-widget elementor-widget-text-editor\" data-id=\"c3a2df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI Integration for patients<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17de572 elementor-widget elementor-widget-text-editor\" data-id=\"17de572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"10,0,0\"><b data-path-to-node=\"10,0,0\" data-index-in-node=\"0\">The Strategy:<\/b> Partnered with cross-functional engineering teams and third-party vendors to deploy an AI-augmented conversational assistance model under strict healthcare guardrails.<\/p><p data-path-to-node=\"10,1,0\"><b data-path-to-node=\"10,1,0\" data-index-in-node=\"0\">Design Approach:<\/b> Maintained complete visual consistency across the interactive chat flows and modal states by utilizing unified Figma tokens, clear focus indicators, and strict typographic scaling.<\/p><p data-path-to-node=\"10,2,0\"><b data-path-to-node=\"10,2,0\" data-index-in-node=\"0\">The Impact: <\/b> Replaced text-heavy multi-page navigation with a chat entry point that gave patients a faster way to reach onboarding and co-pay information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7613188 e-con-full e-flex e-con e-child\" data-id=\"7613188\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38b1115 elementor-widget elementor-widget-text-editor\" data-id=\"38b1115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Organic Cross-Channel Engagement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c37d1 elementor-widget elementor-widget-text-editor\" data-id=\"24c37d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"14,0,0\"><b data-path-to-node=\"14,0,0\" data-index-in-node=\"0\">The Strategy:<\/b> Extended the site&#8217;s design tokens and UI patterns into organic social and web ad assets, keeping everything inside FDA content rules.<\/p><p data-path-to-node=\"14,1,0\"><b data-path-to-node=\"14,1,0\" data-index-in-node=\"0\">Qualitative Validation:<\/b> We didn&#8217;t have analytics access for this phase, so the agency ran qualitative focus groups instead. Participants recognized the campaign and recalled the treatment name and key messages.<\/p><p data-path-to-node=\"14,2,0\"><b data-path-to-node=\"14,2,0\" data-index-in-node=\"0\">The Impact:<\/b> Visual consistency between the site and the ads made the brand easier to recognize across touchpoints \u2014 useful in a category where paid acquisition is heavily restricted.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a7087c e-con-full e-flex e-con e-child\" data-id=\"2a7087c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3ffc8f elementor-widget elementor-widget-text-editor\" data-id=\"c3ffc8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enterprise Risk Mitigation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6badde2 elementor-widget elementor-widget-text-editor\" data-id=\"6badde2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"18,0,0\"><b data-path-to-node=\"18,0,0\" data-index-in-node=\"0\">The Strategy: <\/b> Audited color contrast, keyboard navigation, and responsive layouts against WCAG AAA standards, working with developers to close gaps.<\/p><p data-path-to-node=\"18,1,0\"><b data-path-to-node=\"18,1,0\" data-index-in-node=\"0\">Regulatory Compliance:<\/b> Required legal safety information (ISI) had to stay visible and readable without overwhelming the page.<\/p><p data-path-to-node=\"18,2,0\"><b data-path-to-node=\"18,2,0\" data-index-in-node=\"0\">The Impact:<\/b> Strict adherence to FDA regulations and WCAG AAA standards\u00a0upfront meant fewer accessibility fixes late in development, and safety content that regulators and users could both find easily.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e7f66 elementor-widget elementor-widget-n-accordion\" data-id=\"c5e7f66\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;multiple&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2070\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2070\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Overview <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2070\" class=\"elementor-element elementor-element-f2f067e e-con-full e-flex e-con e-child\" data-id=\"f2f067e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-944a3cf e-con e-atomic-element e-flexbox-base e-e1452aa \" data-id=\"944a3cf\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"944a3cf\">\n    <div role=\"region\" aria-labelledby=\"e-n-accordion-item-2070\" class=\"elementor-element elementor-element-0fb44d6 e-con-full e-flex e-con e-parent\" data-id=\"0fb44d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-392d8fe elementor-widget elementor-widget-heading\" data-id=\"392d8fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8f19a elementor-widget elementor-widget-text-editor\" data-id=\"4d8f19a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"61:1-61:216;4426-4641\">This wasn&#8217;t just a compliance exercise. The site needed to serve three audiences with very different needs, fit into a larger omnichannel campaign, and leave room for a second phase built around AI-assisted support.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d95fe7 elementor-widget elementor-widget-heading\" data-id=\"3d95fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Outcome\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99ade79 elementor-widget elementor-widget-text-editor\" data-id=\"99ade79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The final site organized complex medical content around each audience&#8217;s needs rather than around the product itself, while meeting FDA and WCAG AAA requirements. A later phase added an AI chatbot to help users find relevant information through guided conversation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6c0dba5 e-con e-atomic-element e-flexbox-base e-d3ab12f \" data-id=\"6c0dba5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6c0dba5\">\n    <div role=\"region\" aria-labelledby=\"e-n-accordion-item-2070\" class=\"elementor-element elementor-element-df55c92 e-flex e-con-boxed e-con e-parent\" data-id=\"df55c92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fadbc19 elementor-widget elementor-widget-image\" data-id=\"fadbc19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"811\" src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-04-at-9.41.40-p.m-1010x1024.png\" class=\"attachment-large size-large wp-image-1851\" alt=\"Libtayo wireframes homepage\" srcset=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-04-at-9.41.40-p.m-1010x1024.png 1010w, https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-04-at-9.41.40-p.m-296x300.png 296w, https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-04-at-9.41.40-p.m-768x778.png 768w, https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-04-at-9.41.40-p.m.png 1046w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2071\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2071\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> The Core Challenge <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2071\" class=\"elementor-element elementor-element-0f875e0 e-con-full e-flex e-con e-child\" data-id=\"0f875e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e5f2ff9 e-con e-atomic-element e-flexbox-base e-ca26918 \" data-id=\"e5f2ff9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e5f2ff9\">\n    <div role=\"region\" aria-labelledby=\"e-n-accordion-item-2071\" class=\"elementor-element elementor-element-16f6bbf e-con-full e-flex e-con e-parent\" data-id=\"16f6bbf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc177d elementor-widget elementor-widget-heading\" data-id=\"6cc177d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">One product, 3 user journeys<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd7c546 elementor-widget elementor-widget-text-editor\" data-id=\"bd7c546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"73:1-73:173;5075-5247\">Libtayo wasn&#8217;t just another pharma launch \u2014 it meant designing one experience that could hold three different mental models without splitting into three disconnected sites.<br \/><br \/><\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" data-sourcepos=\"75:1-77:113;5249-5519\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"75:1-75:75;5249-5323\"><strong>Patients<\/strong> wanted clear, reassuring information about their treatment.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"76:1-76:83;5324-5406\"><strong>Caregivers<\/strong> wanted practical guidance they could reference and share quickly.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"77:1-77:113;5407-5519\"><strong>Healthcare professionals<\/strong> needed fast access to prescribing information, clinical data, and safety details.<br \/><br \/><\/li><\/ul><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"79:1-79:160;5521-5680\">The hardest part wasn&#8217;t designing for any one group \u2014 it was doing it without fragmenting the information architecture or duplicating content three times over.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6caa0d2 e-con e-atomic-element e-flexbox-base e-6caa0d2-32a8b75 \" data-id=\"6caa0d2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6caa0d2\">\n    <div role=\"region\" aria-labelledby=\"e-n-accordion-item-2071\" class=\"elementor-element elementor-element-e59c7fd e-con-full e-flex e-con e-parent\" data-id=\"e59c7fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1195fc elementor-widget elementor-widget-heading\" data-id=\"c1195fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Designing within strict constraints<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9220b2 elementor-widget elementor-widget-text-editor\" data-id=\"c9220b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"83:1-83:17;5722-5738\">The site had to:<br \/><br \/><\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" data-sourcepos=\"84:1-87:56;5739-5957\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"84:1-84:70;5739-5808\">Present safety information with clarity and prominence, not buried.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"85:1-85:42;5809-5850\">Meet FDA and accessibility regulations.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"86:1-86:51;5851-5901\">Stay consistent with the broader brand campaign.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"87:1-87:56;5902-5957\">Leave room for future features like the AI assistant.<\/li><\/ul><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"89:1-89:110;5959-6068\"><br \/>I found these constraints useful rather than limiting \u2014 they gave every design decision a clear test to pass.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2072\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2072\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Strategic Collaboration <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2072\" class=\"elementor-element elementor-element-69221d5 e-con-full e-flex e-con e-child\" data-id=\"69221d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f36a4c e-con e-atomic-element e-flexbox-base e-3f36a4c-04216be \" data-id=\"3f36a4c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3f36a4c\">\n    <div role=\"region\" aria-labelledby=\"e-n-accordion-item-2072\" class=\"elementor-element elementor-element-59d059b e-con-full e-flex e-con e-parent\" data-id=\"59d059b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d70c5e elementor-widget elementor-widget-heading\" data-id=\"6d70c5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Aligning diverse perspectives<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7844f1d elementor-widget elementor-widget-text-editor\" data-id=\"7844f1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"97:1-97:169;6291-6459\"><strong>Working across the team:<\/strong> At TBWA\\WorldHealth, I connected creative direction, copywriting, and development to keep the site cohesive as it moved through production.<br \/><br \/><\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"99:1-99:276;6461-6736\"><strong>Working with the client:<\/strong> I joined workshops with Regeneron stakeholders to align UX decisions with business goals, brand strategy, and regulatory requirements, and coordinated with external research and media agencies to keep the experience consistent across touchpoints.<br \/><br \/><\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"101:1-101:189;6738-6926\"><strong>Exploring the AI phase:<\/strong> As the project evolved, I researched chatbot vendors and evaluated how a conversational tool could help users find information faster, within compliance limits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2073\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2073\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Deep Dive Architecture <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2073\" class=\"elementor-element elementor-element-e2ad81d e-flex e-con-boxed e-con e-child\" data-id=\"e2ad81d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb92f88 e-con e-atomic-element e-flexbox-base e-3f80641 \" data-id=\"eb92f88\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"eb92f88\">\n    <div role=\"region\" aria-labelledby=\"e-n-accordion-item-2073\" class=\"elementor-element elementor-element-ee260c7 e-con-full e-flex e-con e-parent\" data-id=\"ee260c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce788b6 elementor-widget elementor-widget-text-editor\" data-id=\"ce788b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Translating research into structure<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0febdbb elementor-widget elementor-widget-text-editor\" data-id=\"0febdbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"109:1-109:255;7091-7345\">I organized the site around each audience&#8217;s needs rather than around the product itself. Instead of one navigation path for everyone, I helped shape an audience-first structure that reduced how much users had to dig through to find what mattered to them.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"111:1-111:293;7347-7639\"><br \/>I worked with a third-party research team to bring in findings from patient focus groups, usability testing, and persona work. Those findings shaped how information was grouped and labeled, so navigation decisions were based on how people actually looked for information \u2014 not on assumptions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5786c2a elementor-widget elementor-widget-text-editor\" data-id=\"5786c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Designing for multiple mental models<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca4fff elementor-widget elementor-widget-text-editor\" data-id=\"aca4fff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Patients, caregivers, and HCPs came to the site with different goals and different levels of medical knowledge. I helped build separate navigation paths for each group, while keeping safety information visible no matter which path someone was on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e67ce94 elementor-widget elementor-widget-text-editor\" data-id=\"e67ce94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aligning UX with content and compliance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcbc250 elementor-widget elementor-widget-text-editor\" data-id=\"bcbc250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The information architecture went through several rounds with copywriters, creative directors, developers, and regulatory reviewers. Together we refined the sitemap, navigation labels, and page hierarchy so the site stayed clear, on-brand, accessible, and compliant before it went into development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-aac6fda e-con e-atomic-element e-flexbox-base e-59de37d \" data-id=\"aac6fda\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"aac6fda\">\n    \t\t<div class=\"elementor-element elementor-element-878c7b9 elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"878c7b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;speed&quot;:800,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;effect&quot;:&quot;slide&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Site Architecture sitemaps\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 5\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/LIBTAYO_Patient-Stories_Wireframes_2-scaled.png\" alt=\"LIBTAYO Sitemap architecture for Patients\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">LIBTAYO Sitemap architecture for Patients<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 5\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Libtayo_DTC_Website_Batch2_UX03_Page_1-scaled.png\" alt=\"Sitemap Architecture for caregivers\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Sitemap Architecture for caregivers<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 5\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Libtayo_DTC_Website_Batch2_UX03_Page_2-scaled.png\" alt=\"Medium fidelity wireframe for hero image and secondary page content\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Medium fidelity wireframe for hero image and secondary page content<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 5\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Libtayo_DTC_Website_Batch2_UX03_Page_3-scaled.png\" alt=\"Wireframe for content page\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Wireframe for content page<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 5\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Libtayo_DTC_Website_Batch2_UX03_Page_4-scaled.png\" alt=\"Wireframe for Sign Up form\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Wireframe for Sign Up form<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2074\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2074\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Accessibility <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2074\" class=\"elementor-element elementor-element-22dd12f e-con-full e-flex e-con e-child\" data-id=\"22dd12f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2074\" class=\"elementor-element elementor-element-2c7b941 e-con-full e-flex e-con e-child\" data-id=\"2c7b941\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e9ac1b elementor-widget elementor-widget-heading\" data-id=\"9e9ac1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INCLUSION BY DESIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca313fc elementor-widget elementor-widget-text-editor\" data-id=\"ca313fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Accessibility wasn&#8217;t a checklist item at the end \u2014 it shaped decisions from the start. In a regulated pharma environment, every interaction needed to hold up under WCAG standards while keeping medical information clear and usable for a wide range of users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2074\" class=\"elementor-element elementor-element-27ec99f e-con-full e-flex e-con e-child\" data-id=\"27ec99f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eebb43b elementor-widget elementor-widget-heading\" data-id=\"eebb43b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WCAG Standards<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-036df98 elementor-widget elementor-widget-text-editor\" data-id=\"036df98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I worked with developers to review navigation patterns, content hierarchy, color contrast, keyboard interactions, and page structure against WCAG best practices, across responsive layouts and assistive technologies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2074\" class=\"elementor-element elementor-element-e8d6367 e-con-full e-flex e-con e-child\" data-id=\"e8d6367\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84dc0a3 elementor-widget elementor-widget-heading\" data-id=\"84dc0a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SAFETY FIRST<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-728ae84 elementor-widget elementor-widget-text-editor\" data-id=\"728ae84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the harder problems was presenting<strong> Important Safety Information (ISI)<\/strong> in a way that met FDA requirements without burying the rest of the page. Typography, spacing, and layout decisions kept safety content visible and easy to find throughout the experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2075\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2075\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Results <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2075\" class=\"elementor-element elementor-element-b196140 e-flex e-con-boxed e-con e-child\" data-id=\"b196140\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-561ab5b e-con e-atomic-element e-flexbox-base e-ad97af5 \" data-id=\"561ab5b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"561ab5b\">\n    <div role=\"region\" aria-labelledby=\"e-n-accordion-item-2075\" class=\"elementor-element elementor-element-b2dba8f e-con-full e-flex e-con e-child\" data-id=\"b2dba8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6703e59 elementor-widget elementor-widget-heading\" data-id=\"6703e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Balancing Clinical Complexity with Operational Efficiency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba88700 elementor-widget elementor-widget-text-editor\" data-id=\"ba88700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This project showed that FDA and WCAG AAA compliance doesn&#8217;t have to come at the cost of good design \u2014 the two can work together. One of the clearer wins outside the interface itself was how we ran cross-functional review: I recorded short, component-focused Loom walkthroughs for medical, product, and legal stakeholders, which sped up approval turnaround and gave engineering clear documentation to build from.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-9fa5485 e-con e-atomic-element e-flexbox-base e-fc45fdb \" data-id=\"9fa5485\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9fa5485\">\n    \t\t<div class=\"elementor-element elementor-element-b3b8837 elementor-widget elementor-widget-image\" data-id=\"b3b8837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/LIBTAYO-HERO-IMAGE.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-1838\" alt=\"\" srcset=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/LIBTAYO-HERO-IMAGE.png 1536w, https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/LIBTAYO-HERO-IMAGE-300x200.png 300w, https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/LIBTAYO-HERO-IMAGE-1024x683.png 1024w, https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/LIBTAYO-HERO-IMAGE-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2076\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2076\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Reflection <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2076\" class=\"elementor-element elementor-element-de33519 e-flex e-con-boxed e-con e-child\" data-id=\"de33519\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3f76e7 e-con e-atomic-element e-flexbox-base e-c1d818f \" data-id=\"d3f76e7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d3f76e7\">\n    <div role=\"region\" aria-labelledby=\"e-n-accordion-item-2076\" class=\"elementor-element elementor-element-2fbd2b7 e-con-full e-flex e-con e-child\" data-id=\"2fbd2b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0abeb4d elementor-widget elementor-widget-heading\" data-id=\"0abeb4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">My take aways<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0437363 elementor-widget elementor-widget-text-editor\" data-id=\"0437363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pharma platforms aren&#8217;t just data repositories or polished interfaces \u2014 this project reinforced how much user empathy shapes whether people actually engage with the information they need.\u00a0<\/p><p>\u00a0<\/p><p>Designing for someone who&#8217;s anxious and possibly overwhelmed means being deliberate about what they see first, and making sure they feel supported at each step, not just informed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e217523 e-con e-atomic-element e-flexbox-base e-c2c1853 \" data-id=\"e217523\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e217523\">\n    <div role=\"region\" aria-labelledby=\"e-n-accordion-item-2076\" class=\"elementor-element elementor-element-6b4e0cf e-con-full e-flex e-con e-child\" data-id=\"6b4e0cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4832652 elementor-widget elementor-widget-heading\" data-id=\"4832652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What I would do different<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb3305 elementor-widget elementor-widget-text-editor\" data-id=\"cfb3305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I&#8217;d bring clients and end users into structured workshops earlier \u2014 from day one rather than mid-project.<\/p><p>\u00a0<\/p><p>It&#8217;s more upfront effort to organize, but it surfaces the gap between what stakeholders assume and what users actually need much sooner, which saves rework later.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-928533c e-con-full e-flex e-con e-child\" data-id=\"928533c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ca12891 e-con-full e-flex e-con e-child\" data-id=\"ca12891\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fca60a5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fca60a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From blue print to production:<\/p><p>Ecosystem showcase<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af122d2 elementor-widget elementor-widget-text-editor\" data-id=\"af122d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A curated retrospective tracking the design lifecycle\u2014spanning foundational structural wireframes, high-fidelity responsive interfaces, and finalized cross-channel campaign assets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b7fc1 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"82b7fc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;speed&quot;:800,&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Interface \u00f1ayout\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-04-at-9.41.40-p.m-768x778.png\" alt=\"Libtayo wireframes homepage\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Libtayo_DTC_Website_Batch2_UX03_Page_2-768x764.png\" alt=\"Medium fidelity wireframe for hero image and secondary page content\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Libtayo_DTC_Website_Batch2_UX03_Page_3-768x1120.png\" alt=\"Wireframe for content page\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Libtayo_DTC_Website_Batch2_UX03_Page_4-768x600.png\" alt=\"Wireframe for Sign Up form\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-at-11.04.29-a.m-768x562.png\" alt=\"Home page low fidelity wireframes and annotations\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-at-11.03.58-a.m-768x508.png\" alt=\"Home page low fidelity wireframes and annotations\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a874d41 elementor-widget elementor-widget-text-editor\" data-id=\"a874d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Media Campaigns and organic web ads<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a3f373 e-con-full e-flex e-con e-child\" data-id=\"1a3f373\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e05026 e-con-full e-flex e-con e-child\" data-id=\"8e05026\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86b6511 elementor-widget elementor-widget-video\" data-id=\"86b6511\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:2,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/abrilalejo.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Screenshot-2026-07-10-at-2.48.21-p.m.png&quot;,&quot;id&quot;:1966,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/300x600.mp4#t=2\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-at-2.48.21-p.m.png\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-at-2.48.21-p.m.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Reproducir video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aae94cd e-con-full e-flex e-con e-child\" data-id=\"aae94cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b1b7b0 elementor-widget elementor-widget-video\" data-id=\"4b1b7b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:2,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/abrilalejo.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Screenshot-2026-07-10-at-2.48.40-p.m.png&quot;,&quot;id&quot;:1965,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/300x250.mp4#t=2\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-at-2.48.40-p.m.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Reproducir video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fad912b elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"6fad912b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4949da6\" data-id=\"4949da6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21218aed elementor-widget elementor-widget-spacer\" data-id=\"21218aed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb5f82b elementor-widget elementor-widget-image\" data-id=\"5eb5f82b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.abrilalejo.com\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"238\" src=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/06\/Primary-logo-1-1024x305.png\" class=\"attachment-large size-large wp-image-1550\" alt=\"Main logo\" srcset=\"https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/06\/Primary-logo-1-1024x305.png 1024w, https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/06\/Primary-logo-1-300x89.png 300w, https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/06\/Primary-logo-1-768x229.png 768w, https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/06\/Primary-logo-1-1536x458.png 1536w, https:\/\/abrilalejo.com\/wp-content\/uploads\/2026\/06\/Primary-logo-1.png 1922w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c53150c elementor-widget elementor-widget-text-editor\" data-id=\"3c53150c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 2026 Abril Alejo. All rights reserved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a0a1dbe elementor-widget elementor-widget-xpro-social-icon\" data-id=\"1a0a1dbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xpro-social-icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Social Icon -->\n<ul class=\"xpro-social-icon-wrapper default\">\n\t\t\t\t\t<li class=\"elementor-repeater-item-c6b7f45\"> \n\t\t\t\t\t\t\t<span class=\"xpro-social-icon xpro-button-bg-animation hvr-sweep-to-bottom elementor-social-icon-linkedin-in\">\n\t\t\t\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"elementor-repeater-item-6f140e8\"> \n\t\t\t\t\t\t\t<span class=\"xpro-social-icon xpro-button-bg-animation hvr-sweep-to-bottom elementor-social-icon-instagram\">\n\t\t\t\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/li>\n\t<\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Resume FDA-regulated healthcare\u00a0web experience. I led the UX for Libtayo, a newly approved oncology treatment, working within TBWAWorldHealth on the Regeneron account. My focus was the information architecture and responsive design for a site serving three very different audiences \u2014 patients, caregivers, and healthcare professionals \u2014 inside strict FDA and WCAG AAA constraints. The scope [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"class_list":["post-1435","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/abrilalejo.com\/es\/wp-json\/wp\/v2\/pages\/1435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abrilalejo.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/abrilalejo.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/abrilalejo.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abrilalejo.com\/es\/wp-json\/wp\/v2\/comments?post=1435"}],"version-history":[{"count":136,"href":"https:\/\/abrilalejo.com\/es\/wp-json\/wp\/v2\/pages\/1435\/revisions"}],"predecessor-version":[{"id":1991,"href":"https:\/\/abrilalejo.com\/es\/wp-json\/wp\/v2\/pages\/1435\/revisions\/1991"}],"wp:attachment":[{"href":"https:\/\/abrilalejo.com\/es\/wp-json\/wp\/v2\/media?parent=1435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}